12 Aug The number of products containing “superfood”, “superfruit” or “supergrain” increase 202% globally
One of the latest researches from Mintel, The world’s leading market intelligence agency, pointed out that that between 2011 and 2015 there was a phenomenal 202% increase globally in the number of new food and drink products launched containing the terms “superfood”, “superfruit” or “supergrain”. Never before the consumer and the business had so many and so various superfood options to choose from.
United States gives an impulse to superfoods
Since we have being saying in previous posts, we want to be healthy and we want to have a healthy routine now. And for this to be done, we need good nutrition. To get it, consumers are opting from 2011 for certain types of ‘powerful’ foods that help to take care of their health. Only in 2015, there was a 36% increase in the release of products – food and beverage – internationally including the ‘super’ word. United States was the creator of most of them (30%), followed by Australia (10%), Germany (7%), United Kingdom (6%) and Canada (6%).
At the same time, in a field of special interest because of the nature of Gold Foods USA, ancient grain products have increased their consumption accompanied by great data. Thus, between 2014 and 2015 the production of food with chia seeds increased 70%, and 31% with teff. In this line, quinoa increased 27%. Mintel also revealed the important role of the seeds. The use of chia seeds has grown by 70%; pumpkin seeds, 27%; and sunflower, 22%.
Some stats? Chia and Quinoa are growing!
These data come helped by a booming sector. For example, statistics show that the global chia seed market is expected to reach a value of 2.1 billion U.S. dollars by 2021. According to another report, the global commercial seaweed market was valued at approximately 11.34 billion U.S. dollars in 2016.
A good example of this data is the U.S. company Mamma Chia. Mamma Chia products are sold in the United States and Canada through retailers such as Whole Foods Market, CostCo, Target, Safeway and Loblaws. “U.S. sales of Mamma Chia amounted to approximately 1.63 million U.S. dollars during the 12-week period ended on February 1, 2015,” states the report.
Quinoa is also a grain that is growing because customer and business are giving it a huge value. Just as an example, “Dollar sales of vitamins and supplements containing quinoa increased by approximately 331 percent compared to the previous year.”
However, this trend seems that will not end here. The superfoods and seeds market will continue growing and innovating hand by hand with industry and retail businesses that will join the big wave of benefits they all are having.
