04 Sep Consumers demand healthy snacks
The consumption of healthy snacks has become a way of life for consumers around the world while the traditional ones, such as potato chips, are still popular. All members of families, both the oldest ones as children, seek to reduce the absorption of fat and eat more natural products.
Consumers want natural and healthy snacks
According to a study conducted by ainiaforward,cookies and nuts are the snacks consumed more frequently, but there is also an increase in the consumption of fruitsin snacks and individual portions forms.
50% of consumers ensures that they have increased their consumption of healthy snacks. A growing concern for their health, a higher supply of such products in the market, convenience and habits changes are the main reasons they attributed this increased in consumption of healthy snacks.
However, almost 60% of consumers polled, states that they would enhance thenatural factorabove their current snacks’ consumption. Thus, the top-rated healthy snacks include chopped fruit, followed closely by nuts and, thirdly, dried fruits.
In addition, 70% of consumers think that for a snack to be healthy, it must be made from natural ingredients such as: fruits (73%), quinoa (55%), nut oil (almonds, walnuts, cashew, hazelnut 47%) and aloe vera (41%).
Regarding to the frequency of purchase and consumption of snacks, ainiaforward stresses that “it is high among consumers.” “86% buy snacks several times a week. And of these, 62% of them consumes several times a week, 23% every day, and only 12%, once a week,” the study adds.
Are the manufacturers and producers adapting to this trend?
Analyzing data and trends of these types of products, the producers decided to adapt to consumer needs. Thus, healthy snacks have become a priority for several manufacturers, reconfigured the way in which the manufacturer processed foods.
While this offers a variety of opportunities, manufacturers also facing the challenge of producing healthier food and, at the same time, maintain a cost-effective process. In a world where innovation is the key to success, it is important to work with a supplier that has the experience and the know-how to find the correct solutions that meet the specific requirements of the consumer as regards the production.
We do our part
From Gold Foods USA, we believe that organic and healthy food should not be considered a luxury. The latest innovations of the companies in our sector are running towards a development of products that reach the market at more competitive prices, but also having the perfect properties that provide an extra benefit to the consumers health.
